On-line channels need print, too! World of Warcraft, the most popular on-line role-playing game in the world, has a significant book publishing component. Over the past several years I have worked with Brady Games, the publisher of the World of Warcraft titles, producing special Atlases and Guides to help World of Warcraft fans enjoy and navigate their way through the ins and outs of this virtual world. The Atlases are beautiful reproductions of the different regions inside the "world", while the Guides -- printed in several different languages -- offer more information about the inhabitants, players and strategies. For this group of on-line fans, the printed piece is an art book and a collectors item. And with 10 million fans world-wide and growing, thats a lot of books!
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